Here's THQ's investor relations news release from the 25th.
http://investor.thq.com/phoenix.zhtml?c ... highlight=The in depth discussion of how this will be reflected in game developments will follow on the 2nd of February.
As you can see there is a narrowing and focussing of effort into the more profitable areas of the company and away from the loss making parts, meaning that childrens titles, childrens board games and gaming peripherals are being dropped.
Considering the 40k MMO is somewhere around 5/6 of the way to release (anticipating a 2013 release, first announced in 2007) I can't see it being dropped at this stage unless it is a festering pile of rubbish, and I very much doubt it would have even made it this far into development were that the case. To be honest continuing at this stage would entail less cost than developing and marketting a new non-MMO title. So just as it wouldn't be a good business strategy to cease all new game development it would be just as daft to prevent the release of an expensive title that would cost less than one.
The lads at THQ may have made some pretty poor business choices when they tried to reach beyond their area of specialism (computer games) but they are canny enough to know that the audience for MMOs are hankering after something new that breaks from the WOW/Everquest mould (yeah i know its mold, but it's a very very stale one) and they are both sitting on one that does just that and as a plus is set within a very popular IP. And an MMO doesn't need to be a runaway success in order to make a steady profit as RIFT has proven.
With my mercenary capitalist hat on it seems to me that the popularity of the IP and THQ as a developer can be leveraged in other ways.
If they play this smart they could get an awful lot of free publicity by involving people like John "Total Biscuit" Bain (who is a self proclaimed 40k fanboy) early on.
Also the beloved but struggling underdog status of THQ can work in their favor in the press.
Lastly were they to open channels of communication to the potential playerbase in a serious way they could gain a solid following prior to release (community being 50% of the MMO experience), one which could help cement the game's success.
The very worst thing they could do (other than dumping it and wasting all that has been spent on it so far as well as all the returns it could net) would be to do a 'Return of the Jedi' on it and mess about with the core design in order to make it more 'profitable'.
Fingers X'd